مرحباً
Bonjour
Hello
Halo

 


I'm a polyglot marketer-turned-creative at the intersection of art and design. Throughout my ten years of combined experience, I have helped the likes of Tide, Gillette, MTV, and Olay, connect and engage with their audiences through the beautification of meaningful stories, grounded in insight and human nature. A key takeaway I hold on dear to is: to succeed in the beautiful world of business, the artistic value of the work should marry its commercial value. 


my life philosophy

My love for people and my curiosity about their personalities have enabled me to unlock the potent rewards of open collaboration, both internally within an organization or externally with clients and outside vendors. The rapport that’s based on authenticity, diplomacy, and kindness breaks the unnecessary shields we put for ourselves and builds for creativity and productivity in invaluable ways. 



my core

A sunny personality that believes “every living creature eventually follows love”. I’m part of the LGBTQ+ community and an advocate for mental and physical health alike, in addition to social justice. In 2021, I’ve raised $1,000 for the Ali Forney Center and $1,976 to help those affected by the financial crisis in Lebanon. A full transparency report can be found here.


If I’m not designing/working, you can find me exploring NYC’s neighborhoods, and the abundance of boutiques and cuisines they have to offer. Coffee and ice cream for the win!